Hey there, I'm Ellie!

A designer with a marketing background. I enjoy digging into messy problems and creating

research-backed designs that put users first and meet business goals.

Ember

2026

Ember: AI chatbot for breast cancer screening

Investigated how a psychology-informed agent affects women's fear of breast screening and willingness to attend.

Digital Health

User Research

Sky Sports

2026

Improving Women's Football Discoverability

Redesigned the Sky Sports Scores app to increase the visibility of women's football and reduce the friction of following it.

Product Design

Mobile Design

Equivalence

2025

Reducing Onboarding Drop-off for Migrants

Equivalence is a platform that supports migrants. I optimized the onboarding flow to reduce the drop-off rate in form completion.

Service Design

Website Design

Metagigs

2024-2025

Rebranding a Game Coaching Marketplace Website

Redesigned the Metagigs brand website to turn complex mechanisms into a clear story about the product's value and long-term vision.

Branding

Website Design